If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for the avalanche of phone calls. Then, when you get no response, you call up the … Read [...]
Chances are that whether you are the owner, manager, or public relations director of a company you are always looking for ways to get your name into the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company. What is publicity? It’s … [...]
Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that … [...]
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information. QUICK FACTS: The Who What, When, Where, Why of a press release Who should write a press release? Well, for starters, someone with professional level writing skills and ample public [...]
