The keyboard is a multi dimensional instrument. It can mimic any instrument. That includes guitars, saxophone, trumpet and the piano. Keyboardists are adept at changing instruments and adding a whole new aspect to the orchestra. Adding color with quick and unpredictable changes is the job of a keyboardist. The keyboard can also produce sound effects, [...]
Do you know the secret to McDonalds Success? It’s their ability to up sell to each individual client that walks through the door. What happens is that they offer their clients a better end result. When an individual customer walks into McDonalds, mostly they will look at the menu board and decide on a particular [...]
Interviews on talk radio aren’t what they used to be. Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. In the current market, [...]
Confusing a customer is an absolute no-no in all businesses but especially in a SMALL establishment. If a small business flunks consistency and service, they will rely on advertising to constantly attract NEW customers. Most people do not automatically return (at least not soon) to any business that treats them indifferently or delivers … Read [...]
First of all, a niche is not a gimmick encased in a silver bullet. A niche is nothing more than a fancy word for a specialty and specializing is the name of the game in growing a small business today. Niches are at the heart of every successful business, product or service. Niche … Read [...]
