There is a ferocious battle raging on out there in the entertainment service. On one side is Direct TV, which is the biggest player in the industry in America, and on the other side are cable TV providers. The greatest beneficiary of this marketing war of attrition is the subscriber like you and I. Among [...]
Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. First, branding … Read [...]
It’s a very competitive business world out there, and the situation is not different in the home entertainment sector. At the moment cable television operators are fighting the battle of their lives with their satellite counterparts. What is at stake is a big crown and whoever comes out on top will go home with the [...]
AP – “Mad Men” aimed to repeat Emmy history Sunday, while “Family Guy” tried to make it. Read More Cable drama Mad Men aims to repeat Emmy history AP
